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This product is not an actual product of Sony and is used, along with any trademarks, brands of copyright materials of Sony for demonstration purposes only [and as a student work]. 

Year

 

Duration

 

Course

 

 

 

Skills

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​Project

Brief

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Bonus

2024

 

3 Weeks

 

3D Modeling 2

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Trend Speculating

Keyshot/Solidworks

Surface modeling

 

​Designing a wearable for a specific brand , focusing on form development and details of modeling.

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Through trend speculating, refine the colorways and material choices for a more sustainable and destinctive personalities.

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Sony Radio Watch

Drawing inspiration from Sony's iconic ICF-A10W model, yet reimagining it in a way that effortlessly follows the consumer's lifestyle. With a touch of nostalgia, it brings back the charm of classic radio, evoking unique vintage memories in a more seamless, contemporary form.

Vibrant | Bold | Geometric

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Process| Orthographic

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Inspired by the Past

Bonus:Material & Colorways

Through trend research and benchmarking on both material and colorways, a more persona-driven cmf with better sustainability approach is applied.

Colorway brainstorming

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Final Option

Based on the two types of consumer electronics persona researched from WGSN, the sets of colorways and material solution of two distictive personalities is chosen.

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